2025 Social Media Trends
The other day I was In my office and one of my co-workers, Derek, was like, “I wonder what my MySpace looks like now?”
We all laughed and then I immediately went to myspace.com only to discover that it very much still exists. I couldn’t find my profile and from what I can gather it’s more about music than anything else these days, but it really just proved how quickly social media evolves. And as we all wonder if TikTok will be banned, we have to take a minute to understand that social media sites and apps will come and go… but having an online presence is here to stay.
So what are the trends to watch for in 2025?
We’ve compiled a list of the TOP 10 Social Media Trends for you:
AI Generated Content
Can we work smarter and not harder? Because why would I spend 3 hours editing content when there’s a way to do it in 1? These are real questions to examine in 2025. From tools like ChatGPT, Manychat, Canva, Playground AI, Copy AI, and built in AI features in transcripting and clip selection… we can save so much time getting it done. This means more time for research, analytics, and business development.
Vertical Storytelling
Most of you are probably reading this on a phone screen and guess what? Most people are consuming your content on one too. Repeat it after me: STOP ONLY CREATING HORIZONTAL CONTENT. And can you say more in less than 90 seconds? You should.
Interactive Poll Videos
If engagement is key and people are on their phones, then it’s time to find visual and interactive ways to drive engagement. Polls are a super easy way to do this and Instagram has already added this feature to reels. Put it to work!
Behind The Scenes/Day In The Life
Collect more footage of you doing the mundane things. In a world of manufactured brands and polished video content, people crave and love authenticity. They want to KNOW you and get an inside scoop on how you do what you do. It might seem boring to you, but there is someone who thinks your life is fascinating. Be real because it builds trust and transparency.
Mini Tutorials
We all love a good recipe video, am I right? Why? Because you are like, “Yeah, I can do that!” Try to find ways to take what you do and make it into a bite-sized tutorial that gives inspiration and high value. Like a delicious first bite, it will leave your audience wanting more.
Deinfluencing Content
The cat is out of the bag. Influencers are quickly becoming oversaturated and people are beginning to wonder if you’re actually an expert or just a follower of trends. The hype is not in being hype… it’s in being real. More and more unfiltered videos and messy desks. Inspire people with what is POSSIBLE by being an expert in authenticity and transparency.
Longform Text
People are actually reading content again. They want it to be easy to understand, practical, and provide step by step options to keep them engaged.
ASMR
Is this satisfying? Painting, chopping, crunching… ASMR creates an immersive first person POV experience. They can almost taste it; hear it; feel it. Sensory satisfaction is a trend that’s here to stay.
Nostalgia
Remember when TBT was a thing? Well, nostalgia and longing for the ‘good old days’ is a universal connector between generations. Polaroid feels. Retro effects. 2010’s trends. All of them are back in style.
Subtle Product Placement
People don’t want you to TELL them to use products. They want you to actually USE them and show them how they are a part of your every day lifestyle. They want your lifestyle, not your products.
We know there’s a ton of other ways to engage your audiences using digital media and staying up to date can feel overwhelming - which is why we exist. To make it a piece of “kaake” and take it off your plate!
Contact us today to schedule your discover call.
